In order to reinvigorate their marketing efforts, Elements Lighting + Décor needed a brand refresh and updated web experience. ZDI started the brand exploration by designing a totally refreshed logo that exemplifies the sophistication and variety of products offered by Elements. The logo works as a standalone mark and can be utilized in branded patterns in marketing materials.
Their web experience needed to be updated to enhance user experience as well as improve search engine optimization. The ZDI team completely overhauled the main brand site for Elements by showcasing their products in original photography & video and improving the SEO with navigable pages and copy. The website has been developed with landing pages in order to help strategize their online marketing efforts and sales funnels, inclusive of Google search SEM, Social Ads, and email marketing campaigns.